OVERVIEW
This Privacy Policy was last updated on November 01, 2019.
We are committed to protecting the security and privacy of our clients’ information. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Poolworldandfishingsupplies.com (“the Site”). The information you provide on the Site will be used only as outlined in this Privacy Policy and shall be taken to be a part of the Site’s Terms and Conditions/Terms of Service. By visiting or using the Site, you acknowledge your agreement with this Privacy Policy and the Site’s Terms of Service. By using the Site, you consent to the collection and use of your information by us. Please note that the Site may contain links to third party websites/digital platforms which are provided for your convenience or as advertisements. We are only responsible for the privacy practices and security of the Site. We recommend that you check the privacy and security policies and procedures of each and every other website/digital platform that you visit.
WHAT WE COLLECT
The two types of information we collect are ‘Device Information’ and ‘Order Information’.
When you visit the Site, we automatically collect certain information about your device or computer (your “device”), including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We will also collect voluntary information provided by you including, among other information, your full name, e-mail address, billing address, shipping address, payment information (including credit card) and telephone number. We refer to this information as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
Some of the features on the Site may require that you provide us information about yourself, such as when you elect to purchase a product from us or register as a member for an account. However, not providing certain information may result in our inability to provide you with the information, products or services you desire.
HOW WE COLLECT INFORMATION
We collect Device Information using the following technologies:
Cookies – These are data files that are placed on your device or computer and often include an anonymous unique identifier. When you visit the Site or open emails from us, we (or an authorized third party) may send you a cookie.
Log files – These track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels – These are electronic files used to record information about how you browse the Site.
We will never request your password, username, or other personally identifiable information through e-mail. This practice, called “phishing”, is oftentimes a scam designed to steal your personal information. If you receive an e-mail message that looks like it is from us asking for your personal information, please do not respond.
HOW WE USE INFORMATION
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
- Send your products you have purchased via the Site;
- Screen our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information, advertising or promotions relating to our products or services;
- Administer and provide products and services you request or have expressed an interest in;
- Enable us to administer any competitions or other offers/promotions which you enter into;
- Customize your shopping experience;
- Comply with legal procedures, requirements, regulations, and statutes; and
- Share with third-party vendors but only to the extent required to help us perform any of the aforementioned functions.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). In broad terms we use your Personal Information for the following purposes:
- For record-keeping purposes;
- To carry out market research so that we can improve the products and services we offer.
- To track your activity on the Site.
- For general development and delivery of marketing strategy, and to improve our delivery or difference products and services to you.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with our subsidiaries, affiliates, sister or parent companies, and our third-party service providers to help us use your Personal Information, as described above. For example, Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
In the event that another company acquires all or substantially all of the assets related to our business, we reserve the right to include any or all stored Personal Information among the assets transferred to the acquiring company.